These are the design principles we hold with respect to our processes:

	Make conversations generative. All meetings should be a representation of the world we are trying to create. Creating a safe space or “container” for the conversations is therefore important as trust is fundamental to allow for openness and creativity.
	People commit to what they help create. By including people in the conversation as co-creators of the future, they are given a chance to place a stake in it, and this in turn gives them the natural motivation to make it happen.
	Living visions is not equal to vision statements. Building shared visions is about painting a rich picture of what the desired future will look like, feel like and sound like, in tangible imageries and descriptions, beyond just coming up with a caption or catch-phrase.
	The process of conversation is what creates the commitment and change. Immersing in the elements and stories of the future evokes ideas, clarity and energy. As a result, people are better able to act in concert and alignment, with greater speed and confidence.
	Clarity of the ends must precede the means. The clearer we are about the “what”, the easier is the “how”. People will conspire to help you achieve the outcomes once they have internalized the vision.